Under the show motto, ‘Discover HEI’, Heidelberg is once again the biggest exhibitor at drupa.
Schreier continues, “drupa will doubtlessly provide the industry with fresh inspiration and drive. After all, printing does have a future and there are still promising growth areas in our sector. Most suppliers on the market have the chance to profit from this growth. What they need to do now, is seize that opportunity. That is why Heidelberg is bringing a positive outlook to the trade show.”
Heidelberg is well positioned and ready to meet customers’ needs as markets improve. “Over recent years, we have worked hard under very difficult conditions to extend our technology leadership so that we can offer effective support for our customers’ business models,” continues Schreier.
At drupa, Heidelberg will visitors through five different and promising business models for commercial and packaging printing. Heidelberg is gearing its portfolio to provide answers for the headline issues in today’s print media sector:
- green printing (HEI Eco)
- lean print production (HEI Productivity)
- web-to-print (HEI Integration)
- short-run-printing (HEI Flexibility)
- differentiation through coating and special effects (HEI Emotion)
- future in packaging printing (HEI End)
- and gaining an edge through know-how (HEI School)
Schreier emphasises that Heidelberg’s entire drupa presentation is also climate-neutral, thereby emphasising that economy and ecology go hand in hand for Heidelberg just as they do for its customers.
“Heidelberg is bringing around 60 equipment and service innovations to drupa, with something for everyone who wants to develop and grow in the current market environment, offering new equipment solutions that are geared primarily to the new market conditions,” he explains.
“They focus on the growth segments of our industry, such as packaging printing and digital printing, but the crucial areas of commercial printing are also covered. For example, we are presenting a new machine platform in the form of the Speedmaster SX series, which covers everything from the small format to the 70 x 100 cm format and represents a new dimension in the competitive landscape.
“Furthermore, we are also extending our digital printing portfolio. One year ago, we announced our partnership with Ricoh*. The global roll-out of this collaboration is now virtually complete and we have already sold around 60 systems. As a result, we are well in line with our plans.
“What’s more, we have announced the next stage in this partnership, which will see Ricoh digital presses integrated into our portfolio and equipped with our Prinect software to offer customers added value. That will happen in time for drupa and we are also going one step further: In the future, there will be one product line – namely “Linoprint” – for all our digital print solutions in commercial and packaging printing.
“Starting from drupa, Heidelberg will be offering the Ricoh digital printing press systems as Linoprint C models with the new Prinect Digital Print Manager. There will also be a Linoprint L range of models for digital packaging printing. These are based on technologies developed by CSAT GmbH, which we took over in summer 2011.
“Another focal point is our comprehensive presentation in the services segment. This underlines the fact that we see ourselves as our customers’ partner – we want to generate added value for customers that extends beyond printing alone. To this end, we launched a number of new products in December last year. For example, we have extended our range of consulting services to focus on improved energy efficiency in print shops.
“New service contracts also ensure that customers with a range of business models can achieve high productivity and machine availability.
“Extended Prinect functions offer highly productive and versatile solutions for growth segments in the print media industry (Prinect Business Manager, Prinect W2P Manager, Prinect Digital Print Manager, and Prinect Packaging Workflow).
“We are also expanding our range of Heidelberg Saphira consumables, particularly in the field of environmentally friendly products (Saphira Eco line). Some print shops have already taken the step of switching operations over to run entirely on green consumables from the Saphira range.
“We will also be adding a number of innovations to our postpress range at Du¨sseldorf – an area that contributes a significant share of a print product’s added value,” he concludes.
Visit Heidelberg at drupa in Hall 1.
For more information about Heidelberg’s showing at drupa, see www.drupa.heidelberg.com
*Note: Heidelberg distributes Konica Minolta digital printing systems in Australia.
