The second drupa Global Insights report has highlighted the applications that will drive growth for printers as traditional markets continue to stagnate.
Growth applications include multi-channel marketing, on demand book publishing and digitally printed flexibles.
The report found that multi-channel marketing delivered a payback period (investment divided by annual profit) of one year, and the same for on-demand book production, while digitally printed flexibles had a payback period of 1.1 years.
Short run batch book production had a payback of 2.2 years and five years for digitally printed corrugated. The report says that making new applications in packaging take off successfully provides a greater challenge than other sectors for structural reasons.
On demand books: Growth area according to drupa report
The report, compiled from a survey of printers around the world, says, “Those tackling print applications more professionally in terms of planning, integration and marketing are on average investing more but getting proportionately more back by way of additional revenue and profit.”
The report is available form the drupa website www.drupa.com for Euro249.
