At drupa 2024, a new five-day convention called dna x Imaging will focus on imaging technologies and how they relate to print.

Show organisers have partnered with media production company New C for the programme. Sabine Geldermann, director drupa Print Technologies Messe Düsseldorf, says that New C has decades of experience in the tech, imaging and media industry.

She says, “We see many shared technologies and questions, as well as markets that overlap and mutually drive each other, within the imaging and print business. Therefore, together with New C, we developed the new format dna x Imaging, which will present new prospects to the international visitors at drupa as well as concrete business potentials.”

Questions the new convention will address include:

Why do printed images have a special relevance?
What will the future role of AI for photography and print products be?
Which quality and sustainability requirements must be met by manufacturers and service providers?
And which innovations regarding printed images promise market growth in the future?

Wolfgang Heinen, chief executive at New C

The new convention will run from June 1-2, 2024 at drupa. Organisers add that international experts will offer inspiration sessions to provide business ideas and impulses on images and print.

Wolfgang Heinen, chief executive at New C, says, “Photography and print have always gone together: Newspapers, magazines, photo books, packaging and much more are hardly imaginable without printed images. And the relevant technologies, too, show significant parallels. Printing an image is what makes the content relevant. What potential this has for the future will be revealed by dna x imaging.”

Image quality to sustainability

The first day of the convention is dedicated to ‘Imaging Artificial Intelligence: How AI defines the future of imaging and print’. In five short impulse lectures, so-called ‘inspiration snacks’, known speakers will not only offer interesting background knowledge, but demonstrate practical inspiration of how your business can be improved by this topic. A final get-together concludes the programme each day.

Further programme themes on each day of the event:

June 2 – ‘Tomorrow’s imaging print products’
June 3 – ‘What exactly is image quality – and why should I think about it?’
June4 – ‘Sustainability as an advantage in competing’
June 5 – ‘Innovations as driving forces in the imaging and print markets’

The convention dna X Imaging will take place in Central Hall 7, during drupa on the stage of the forum dna (drupa next age), which brings innovative drivers of technology and established companies together with newcomers to the industry, young talents and start-ups, and so provides impulses for the industry’s direction.

The visit is included in the entrance fee for drupa. The conference language is English. Alongside dna X Imaging, exhibitors are encouraged to present their products and services to visitors in this attention-heavy area.

The drupa ticket shop has opened

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