Esko has launched Mox, a software package combining project management, digital proofing, and DAM in a single cloud-based product content tool developed to help growing brands bring quality products to market consistently, quickly, and sustainably.
Mox has been developed to help small-to-medium-sized consumer brands (SMBs) meet the challenges of today’s omnichannel market, work more efficiently, and deliver right-first-time packaging and marketing content on time.
“Combining project management with digital proofing and DAM in one simple solution enables small teams and growing businesses to increase their speed and simplify their go-to-market processes,” said Adrian Fernandez, general manager of Mox. “This rapidly reduces approval time for impactful product packaging and content, enabling teams to develop and deliver artwork and content to get new SKUs to market quickly, efficiently and in compliance with all regulatory requirements.”
Developed by Esko, the global provider of software and hardware that accelerate the go-to-market process of packaged goods, the new tool leverages the company’s experience with top consumer product companies and their ecosystems.
“We have been able to use that to develop a new best-practice software tailored to the needs and budget of growing consumer brands, helping them increase productivity, reduce costs, and save time in their packaging and content creation process,” Fernandez added. “We developed Mox as a collaborative, scalable solution for marketers, packaging and project managers, creatives, and all internal and external stakeholders who participate in creating and distributing product packaging and content.”
According to Fernandez, many businesses and brand teams still rely on emails with file attachments, spreadsheets and shared drives for workflow management and collaboration. In today’s omnichannel environment, this is no longer fit for purpose as it’s easy to lose track of digital assets and the team’s input, especially for approvals, feedback, and version histories. Moreover, the brand reputation is at risk if the final content is incorrect or the wrong version is used at the wrong stage of the go-to-market process.
“Mox delivers real-time project and task visibility, improves collaboration and helps accelerate speed to market. It provides the tools you need to take control and scale your brand,” said Fernandez. “With Mox, small businesses and growing brand teams can now get to market faster, overcoming the challenges of demand for ever-changing SKUs in a fast-paced, omnichannel market – and all while safeguarding their brand consistency.”
Mox delivers a host of benefits to businesses, including a Collaboration tool, bringing internal and external contributors together with the correct information to create and review before product launch; Review & Approve functionality for gathering feedback in real-time, making revisions, and obtaining approval before content distribution, with automated notifications.
Users are also able to use Workflow Templates to configure and build standardized templates, Track & Audit to understand the content process, Advanced Proofing Capabilities to view the content for proofing, Digital Asset Management to organize content, leveraging metadata with 100 GB of storage per user and finally, Permissions & Roles module helps to manage users’ access to projects and assets.
“Mox serves to connect teams, content, and consumers at SMB brands like never before. With Mox, businesses can create content that actually connects their brand to their consumers, helping teams to build brands that people love,’ concluded Fernandez.
The company currently offers a free 30-day trial of Mox available on Esko’s website.
