Epson’s cumulative global sales of high-capacity ink tank inkjet printers has reached 20 million units.
The company launched high-capacity ink tank printers in October 2010 in Indonesia. Since then, it has introduced the concept to about 150 countries and regions. Sales have grown steadily in every region where these printers are sold.
Koichi Kubota, director, managing executive officer and chief operating officer for the printing solutions operations division at Epson, says, “High-capacity ink tank inkjet printers offer customers the ability to print without worry about the cost or running out of ink.
“Epson’s Micro Piezo inkjet technology achieves stable, high-level printing performance. Customers appreciate the environmental performance, too: with no ink cartridges to change, the series generates little waste. These factors have helped Epson’s high-capacity ink tank inkjet printers reach a cumulative 20 million units sold globally.”
In June of last year, cumulative sales reached 15 million globally, with growth especially pronounced in emerging markets. According to Epson research, Epson’s series of high-capacity ink tank inkjet printers make up about 10 per cent of the combined laser printer/inkjet printer market in those countries (which totalled about 45 million units in the fiscal year ended March 2016).
Epson believes that the strong support from customers comes as a result of the merits of the series, including the elimination of the need to change ink cartridges, lower printing costs, and a smaller volume of resource waste from the use of consumables.
Epson forecasts 25 per cent year on year unit sales growth for these printers in the fiscal year ended March 2017, and that these products will account for approximately 40 per cent of Epson inkjet printers sold in the same period.
