Despite showing little interest previously in the technology,  EFI has acquired global 3D design software company Optitex in a bid to bolster its textile segment business.

EFI says its Optitex acquisition will help expand its textiles business

EFI says its Optitex acquisition will help expand its textiles business

The deal worth approximately $52m will see Optitex amalgamate into EFI’s productivity software business unit, and will digitally transform its textile business. Gabby Matsliach, general manager of EFI productivity software, says, “Optitex technology, combined with EFI Reggiani digital printers, will expand our textile ecosystem and help our customers set new standards for time-to-market, on-demand manufacturing, cost efficiency and automation in the textile industry.” Optitex has offices in the United States, Italy, India, Hong Kong and Israel. Its CEO Asaf Landau will move into the role of EFI Optitex general manager, while 100 Optitex staff will also join EFI. Landau says, “EFI’s global presence, holistic solution approach, strong professional services abilities, and growing portfolio of innovative textile industry-specific products will be of great benefit to the leading companies we serve worldwide in the fashion, automotive, aerospace and technical textiles industries.†EFI expects the deal to boost its 2016 full year revenue between US$4m and US$6m.

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