Fuji Xerox has unveiled its new White Dry Ink for the iGen press’s fifth print station, which will bring new types of specialty enhancements.

Jim Hamilton, group director, Keypoint Intelligence InfoTrends, says, “This is exciting news for iGen 5 customers. This announcement opens up a whole new range of applications. Designers will love the ability to use white on coloured and transparent substrates to create promotional items like brochures, business cards, greeting cards and invitations, point-of-purchase signage, direct mail postcards and letters, and book covers. The opportunities also extend to packaging applications like folding cartons.”

According to InfoTrends, digital print enhancement volume could grow at a 27 percent CAGR from 2015 to 2020, reaching 25 billion pages by 2020 in the U.S. and Western Europe. With the addition of White Dry Ink to the iGen 5 platform, print providers can apply special spot effects to transform ordinary printed pieces into ones that tout a unique physical look and feel.

The company says its new White Dry Ink features advantages including the ability to print White Dry Ink only as well as white layers under or over CMYK; outstanding brightness and opacity that’s achievable in a single pass of white; automated multi-pass mode for up to two layers of white. Additional layers of white can be manually printed for custom applications.

Suggested applications include a snowflake with textured details on a postcard; a book cover with a white horse on a dark stock with vivid hues; or an advertisement with white text that pops on a vinyl window cling.

Alan Roberts, senior vice president for Data Communications Management, says, “We have been testing White Dry Ink with our iGen 5 and we see great promise for expanding our offerings to our customers,” said “White Dry Ink has great applications for printing on black and other stocks and as an underlay to create memorable cards, posters, signage and other marketing collateral.” 

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