Four months out from the world’s largest print show, organisers have largely set the programme for drupa cube, the conference and event location at drupa 2016.
Organisers say that the primary partner for development and delivery of content for drupa cube, the Medici Group has a track record for out of the box thinking. Its clients include brands such as American Express, IBM, Nike, Volvo and The Walt Disney Company.
Sabine Geldermann, director at drupa, says, “With The Medici Group, we have precisely the right partner at our side for drupa cube. A consistent approach to change management is absolutely necessary to master the challenges in the print, packaging and media sectors.
“I am extremely pleased that we will be presenting a high quality and clearly structured programme that will appeal both to the print and media industry as well as to web agencies, brands and print buyers, with the Medici Group and other impressive thought leaders at its core.”
Keynote speakers include Medici group founder Frans Johansson, design expert Silas Amos and Shane Wall, chief technology officer at HP.
Sabine Geldermann, director at drupa
A mix of the five sessions will cut across the 11 days pf drupa as follows:
Business Evolution: 12 X 30-minute slots aimed primarily at decision-makers in the printing industry focusing on increasing efficiency and profits within their companies. List of speakers includes Ronan Zioni/HP, Neil Falconer/Print Future, Ulbe Jelluma/Print Power and Chris Bondy/RIT’s School of Media Sciences
Technology: 11 X 30-minute slots will focus on technological innovations and their new areas of application. Speakers include Chris Bondy; Joanna Stephenson (DataLase/UK); and Lilach Sapir (Massivit 3D printing/Israel)
Intersectional: Six sessions will encompass the six highlight topics of drupa 2016 (multichannel, print, functional printing, 3D-Printing, packaging production and green printing)
C-Level: Four invitation-only slots aimed at a fixed, defined subscriber group at management level as well as at exhibitors and visitors. These C-level sessions will directly follow the four keynotes, formatted as interactive workshops. The keynote speaker whose talk precedes each session will act as the moderator.
London-based brand experience agency FreemanXP will handle the strategic and creative design of the programme and on-site implementation. Jordan Waid, vice president brand experience at FreemanXP EMEA, says, “Just as Gutenberg revolutionised communications by converging the spoken word with print, we are seeing new crossroads that are spawning unimaginable results in every sector. Be it personalisation of printed products, fabbing, or even human organ printing, drupa is a showcase for how we Touch the Future of print. With The Medici Group, drupa Innovation Partner 2016, we have evolved the drupa cube experience to encourage conversation and convergent thinking that will lead to the co-creation, re-imagination and re-invention of the future of printing.”
The complete programme will go online in March and participation in the cube programme is free of charge for drupa visitors, included in the daily ticket price of €65 (or €45 for the online ticket).
