Out of Home business oOh!media will extend the growth of its digital advertising network in New Zealand after winning long-term agreements with four major retail property owners.
The company has won exclusive rights from Precinct Properties to supply advertising at Commercial Bay in Auckland. It will supply a digital LED installation and digital large format screens at Auckland’s Sylvia Park shopping centre. It will provide out of home advertising screens at seven large retail centres across the country including long-term renewals and two additional centres in Queenstown and Auckland. It will also place digital screens across Tinline Property Group’s Papamoa Plaza Shopping Centre in Tauranga.
Adam McGregor, the company’s general manager in New Zealand, says, “We are delighted to win long-term advertising rights with these leading developers and property owners. These agreements represent new opportunities for New Zealand advertisers to reach and engage with shoppers through the best in classic Out Of Home advertising and our exciting full-motion digital advertising portfolio.
“oOh! has invested to build New Zealand’s largest full motion digital and classic retail Out Of Home network which includes large Evoke hanging billboards and interactive Excite screens, and we look forward to advertisers using their capabilities to display contextually-relevant messages that are geo-targeted, time-sensitive and weather-dependent.”
He concludes, “Our retail portfolio is bigger and stronger than ever, and constantly growing in high-traffic retail and commercial centres visited by millions of New Zealanders every week.”