The drupa 2016 conference and event programme, drupa cube, will feature applications for printed products.
The world’s giant printing trade show takes place from May 31 -June 10 next year. Sabine Geldermann, director of drupa, says, “New technologies like printed electronics and 3D printing, creative multichannel applications and the use of digital printing techniques in packaging and other sectors continue to illustrate the amazing potential of print.
Thinking outside the square, inside the cube: Sabine Geldermann, director of drupa
“This potential is the focus of drupa cube, with its international conference and event programme. Through an interdisciplinary approach, it is also designed to bridge the knowledge gap about the relevancy and functionality of print that often exists between printing professionals and their creative agency, marketing, and brand owner clients across a variety of vertical markets.”
Target groups organised the first two drupa cube conferences in 2008 and 2012 but organisers have based this programme six key drupa 2016 themes: multichannel; print; functional printing; 3D printing; package production; and green printing.
Each presentation slot will combine various themes using best practice case studies, for example functional printing and packaging printing; 3D printing and sustainability; and multichannel including print. Organisers say this encourages thinking beyond supposedly fixed boundaries.
Through its range of themes and its interdisciplinary concept, drupa cube will address selected vertical markets including food, consumer goods, interior design, cosmetics, pharmaceutical, healthcare, financial, and public sectors. Geldermann says, “In this way, we aim to attract new visitor groups to drupa and inspire them with the possibilities of print.”
Purchasing day tickets for drupa will give visitors free entry to the cube programme. Once organisers have finalised details of the drupa cube events, drupa will publish a provisional programme.
