Kim Lykissas, general manager, Kings Mailing Services, whikch is part of the Blue Star group says, "As current users of Fuji Xerox's technology we already have a good understanding of Fuji Xerox's capabilities and existing workflow solutions. After a detailed review process we decided on the iGen3 as providing the best mix of workflow, quality and speed required for our continued expansion into the colour market, as well as providing us with leading web-to-print and personalisation software for variable data printing."
Lykissas said the new installations would play to the Blue Star strengths in both the commercial print and direct mailing markets, "Printers traditionally purchase colour digital technology to produce small run colour work. Some mail houses install full colour digital print devices but, traditionally, do not have the experience in colour printing. However, as Blue Star offers both commercial printing and mailing print solutions, with the Fuji Xerox iGen3s we are in a position in the Australian marketplace to fulfil clients' digital colour needs across both markets."
According to Lykissas Blue Star is pleased to align itself more closely with Fuji Xerox Australia, believing it adds great value from a strategic perspective: "Fuji Xerox is a company with excellent initiatives, business support and technical expertise. I am delighted we are strengthening our relationship. Both Blue Star and Fuji Xerox are market leaders in their respective fields and this announcement reinforces our position."
Nick Kugenthiran, general manager of Fuji Xerox Australia's integrated sales and marketing division, said the installation demonstrates how Fuji Xerox seeks to collaborate with its customers in developing new markets, "The installation of the two iGen3s boost Blue Star's print and mailing services across its Sydney and Melbourne markets. We are delighted to be able to assist the organisation in the ongoing development of its digital print strategy, now and into the future."
