Blue Star Group New Zealand has launched a retail print on demand website called bluestardirect.co.nz.
The site provides direct access to Blue Star’s print production network throughout New Zealand.
Rose O’Brien, marketing manager for Blue Star Group New Zealand
Rose O’Brien, marketing manager of Blue Star Group, says, “The message we are getting is that people want choice, and this applies in any sector. Blue Star Direct provides a choice of print technologies including offset (ultimate), indigo (premium digital), digital (standard digital toner) and wide-format inkjet. Also offered is a range of print papers to choose from. The customer can browse and compare pricing on combinations before deciding for themselves what is best for their budget and intended product use.”
Designed as a do it yourself solution, Blue Star Direct caters to a new market for Blue Star: small to medium businesses and private print buyers in New Zealand and the Pacific Islands. Blue Star Direct users can choose their print specifications, load their artwork and pay by credit card. The job goes for printing by the Blue Star production business best suited technologically and geographically.
O’Biren says, “Once the print file has been uploaded, an instant online proof is generated. From there the customer can choose to proceed to checkout and only at that point will they be required to log in.”
Blue Star Direct offers high-end print in nine different categories.
