Vanguard Digital Printing Systems will establish a European branch beside Durst Group in Brixen, Italy.
Durst Group acquired Vanguard last year.
Vanguard manufactures UV flatbed, roll-to-roll and single pass printers for the signage, decoration, business equipment, industrial and packaging sectors.
The company will occupy a 5,000 square metre factory beside Durst Group in Brixen. However, Vanguard will retain its US headquarters in Lawrenceville, Georgia. Also, it remains an independent company under the leadership of founder and chief executive David Cich.
The Brixen location will help the two companies leverage technical and administrative synergies. The close proximity offers customers the advantage that all current printing systems in Durst Group’s overall portfolio can be seen and tested.
Christoph Gamper, chief executive at Durst, says, “With the formation of the European branch, we are bringing the Vanguard printer portfolio, which has proved extremely successful in the US, to the European markets and are opening up new customer segments.
“Despite the difficult pandemic period, this is a clear signal to the market for large format printing systems. With this step, we offer our customers new opportunities for production excellence. Also, we do this in combination with innovative workflow and ERP solutions. It is a complete production chain from pixel to output.”
Durst plans to officially launch the Vanguard printing systems in Europe. Firstly, in October at the Viscom 2021 trade show in Milan and second, at Fespa 2021 in Amsterdam.
Matt Ashman, Durst Oceania managing director, sees the move as an exciting one for the company. He says the Vanguard acquisition allows Durst to diversify its range to suit all markets.