Avery Dennison has opened its first intelligent label innovation space in the Asia Pacific region.

The interactive facility, located in Pune, India, provides hands on experiences, live demonstrations and technical support. Avery Dennison says it will help converters and partners explore the opportunities surrounding intelligent label solutions and RFID adoption.

Pankaj Bhardwaj, senior director and general manager for Avery Dennison, South Asia, says, “We are well-positioned to advance the creation, delivery and adoption of intelligent label solutions for businesses in various industries. Modelled after the first concept lab in Oegstgeest, Netherlands, this new lab will demonstrate how Avery Dennison’s intelligent labelling solutions can bring any item to digital life, transforming multiple industries including aviation, apparel, beauty, and food. By connecting the physical and digital world through unique item-level digital identities, businesses can benefit from improved inventory management and increased efficiencies throughout the supply chain.

Anil Sharma, vice president and general manager for Avery Dennison, South Asia Pacific and Sub Saharan Africa, says, “Tomorrow’s business requires smarter solutions that bring positive changes to the way we live, work and play. This investment in reaffirms our commitment to spearhead co-creations of innovative solutions for tomorrow’s needs with our customers, partners and other stakeholders, in our communities across this region.

The lab takes visitors through the entire supply chain. Visitors can experience first-hand how Avery Dennison’s intelligent labelling solutions capture and store information and wirelessly transmit data to make businesses more informed.

Avery Dennison says it has helped facilitate the integration of RFID technology in apparel already, and now has a commitment to drive the adoption of adopt this technology in new segments.

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