Looking to educate visitors about its solutions to combat fake packaging, Agfa will display its smart packaging technologies at drupa. The show’s Touchpoint Packaging zone will feature packaging solutions. Agfa sees itself as a strategic partner for advanced packaging applications and has identified the Touchpoint Packaging zone as a suitable platform for a dialogue with potential customers, hinging on three focus points: Arziro security software, silver-based conductive inks, and color laser imaging technology.
Each year, according to Agfa, almost 10 per cent of world trade suffers from counterfeit goods, costing brand owners approximately €500bn ($831bn)
The company says that, according to a European Commission report, almost 10 per cent of world trade suffers from counterfeit goods, costing brand owners approximately €500bn ($831bn) each year. So companies have to rethink their manufacturing strategies and improve their techniques to protect their brands. Agfa developed Arziro Design, a plugin for Adobe Illustrator to create anti-counterfeiting artwork, targeted at companies involved in general-security printing. This design software for the general security printing market is based on Fortuna, the design software for the high-security print market. It calls Arziro Authenticate, hybrid authentication and track and trace SAAS solution. It will show both Arziro modules at Touchpoint Packaging. The company says remote sensing, connectivity, and printed electronics will play an increasingly important role in the future of packaging. High-conductivity inks enable the capturing and processing of vital signals and electric currents that make these packaging circuits of the future work. It says that its nano-silver inks allow for printing high-quality RFID antennas, working as an enabling technology for future printed electronics in analogue and digital applications or workflows. Agfa colour-laser imaging technology offers the ability to generate an image on a finished product without altering the look or feel of the product. Agfa translates these coating formulations into functional printing inks. Visitors to drupa can see these technologies on display at drupa’s TouchPoint Packaging in Hall 12.
