Hamilton-based printing company, Admark Visual Imaging, has maintained its impressive record in international competitions, winning four SGIA awards, with a giant graphic of a dragon, printed and then applied to an Air New Zealand Boeing 777-300, awarded the gold.
The Specialist Graphic Imaging Association (SGIA) Golden Image Awards took place in Las Vegas last week. Admark received a gold award for Air New Zealand’s ‘The Hobbit – Desolation of Smaug’ themed plane. The 54 metre long Smaug graphic, applied to both sides of the plane, has 372 panels. Admark believes it to be the largest applied to any aircraft in the world. SGIA awards only one gold medal in each category each year.
Laurie Pilling, managing director at Admark
Laurie Pilling, managing director at Admark, says the company uses the awards as a benchmark against others in the world, adding, “To win numerous awards is a real pat on the back that we are doing things right.”
Burger King’s backlit displays grabbed Admark’s other three awards. It gained a silver award for the Burger King ‘The Feast’ backlit; a bronze award for the Burger King ‘Brewers Chicken’ backlit; and an honourable mention for the Burger King ‘Kings Collection’ backlit. Pilling gives credit to the talent in his, “incredible team.” He says, “The commitment and expertise within our team makes me proud. When we win awards on the world stage, it demonstrates that Admark is among an elite group of top printers in the world in terms of printing excellence. These awards bring our tally of international awards to 32 and it is an achievement that we are all incredibly proud of.”
Pilling says the company works with top New Zealand and international brands including Air New Zealand, Fonterra, and BP. Admark’s innovative design, printing and production methods enable it to print everything from wine labels, to large-scale graphics for milk tankers and aircraft.
The Golden Image Awards, organised by SGIA International, attract entries from all over the world, and have gained recognition as a global event for excellence in screen and large format digital printing. Several judges said this year’s awards numbered among the toughest competitions they had judged, and any award given out marked an extraordinary accomplishment for the recipient.
