The printer gives the company the opportunity to expand into new markets and offer local customers something that other Christchurch printing firms cannot.
Scott Shore, company director, says, “There were several reasons why we chose to invest in the HP Scitex printer. Primarily, we wanted a machine with a stationary bed, but we were extremely impressed with the ink adhesion of the printed samples. We were reassured by the fact that the HP Scitex FB6300 uses proven technology and is an established machine.”
The investment in the HP Scitex FB6300 has created a huge range of opportunities for Adgraphix with the company now in a position to cater for high-end, one-off quality jobs and high volume, fast turnaround projects.
The printer is also helping Adgraphix to tap into trends in the local market. Shore says that in New Zealand, we are currently seeing an increase of short-life display and POS materials. Many companies, he says, run promotional campaigns that require regular rotations in display images and messages in order to keep shops looking and feeling fresh.
The HP Scitex FB6300 has helped Adgraphix to exploit this trend by opening up different options to its clients in terms of substrates and applications.
Its clients can now experiment with different media without affecting the fast turnaround that digital printing offers. “One client required us to print directly onto flat stones. Between us, we managed to work out a system which allowed us to print an image onto different sized and shaped stones with minimal set-up time.”
The HP Scitex FB6300 is a powerful industrial inkjet printer that can print images up to 199.9cm x 199.72cm (2m x 3m) on substrates up to 3.99cm x 17.78cm (40mm) thick. With a throughput of up to 36m2/ph, high quality, long-lasting graphics can be produced on-demand.
