Actega Metal Print business, responsible for bringing the pioneering Ecoleaf sustainable metallisation technology to market, predicts continued success in 2023 with Harald Jasper, a new managing director, who took on the division’s leadership this year.
With his extensive industry experience, Jasper will implement his expert vision and strategies and maintain some of the innovative approaches to advancing Ecoleaf’s success established last year by Stephan Plenz.
Thorsten Kröller, Actega chairman, said, “I am delighted to announce the appointment of Harald Jasper as the new general manager of Actega Metal Print. A founding member and a key player in developing this innovative technology, Harald’s expertise has been integral in establishing Ecoleaf’s current structure. With an unrivalled understanding of the market – alongside customers’ needs.
“Jasper’s deep knowledge promises strong success for the company going forward. Following years spent perfecting it prior to launch into an ever-evolving market under his leadership, we believe that the market acceleration for Ecoleaf is imminent and will change the industry forever.”
The success of Ecoleaf can be primarily attributed to the impressive sustainability benefits of its foil-less decoration process for metallic embellishments. Initial calculations from Actega’s Life Cycle Assessment find that this technology can achieve a carbon footprint reduction of more than 50 per cent compared to cold and hot foil processes.
Advances in developing Ecoleaf metallic embellishments for use across even more packaging applications continued in 2022. Trials in 2023 include its use for decorating shrink sleeves, in-mould labels and tube laminates. By exploring this wide-ranging variety of applications, the Actega team aims to bring the benefits of this technology to as many businesses and printed products as possible in the future.
