The ACA(Australian Catalogue Association) has included six specific New Zealand categories in its annual awards, which it hosted in Melbourne last week.
The awards, nicknamed the Catalogies (a word play on Australia’s televisions awards) recognise expertise and excellence in letterbox marketing. The ceremony gathered over 722 retailers, creatives, agencies, and producers at the Crown Palladium in Melbourne. Former designer and comedian Dave Thornton emceed the event, keeping the crowd entertained through the 47 award categories.
Freedom New Zealand, World of Wearable Art, Nutrimetrics, Kathmandu, Harvey Norman and Countdown became the first brands to achieve recognition at the awards
Kellie Northwood, chief executive officer at ACA, says, “With the ACA having successfully launched in new Zealand earlier this year, we were very excited to then launch the six New Zealand categories at the awards,
New Zealand creatives and retailers have built a strong reputation for their innovation and creativity when developing retail communications and it has been demonstrated tonight and through all the submissions received.”
Kathmandu took out the award for Recreation and Leisure over stiff competition from finalists Macpac, Torpedo 7, and Freedom New Zealand.
Nicola Horan, creative director at Kathmandu, says, “We are honoured to be recognised for our work this year. This catalogue was all about communication the lifestyle of Kathmandu and I am so glad that our team’s dedication and efforts were highlighted for doing just that.
The Retailer award went to Countdown for its Countdown Week 38 Easter Mailer produced by Countdown New Zealand. Jamie Hodgetts, senior brand manager for advertising and promotions at Countdown New Zealand, says, “We are thrilled to have claimed the Retailer award this year. The other finalists were all very deserving and it’s great to see just how much talent there is in the industry right now.”
Ruth Cobb, general manager of PrintNZ, collected the Fashion Award on behalf of World of Wearable Art. She says, “Congratulations to World of Wearable Art, Hothouse and Spectrum Print. Their work on the exhibition catalogue is a fantastic representation of how catalogues bring a brand to life through stunning imagery and stories. Well done to everyone involved,”
The other awards went to Fredom New Zealand in the Home category for its Winter Collection 2016 produced by J&C We Know Retail; Nutrimetics in the Cosmetics and Pharmacy category for Christmas 2015 Brochure produced by Nutrimetics In-House; and Harvey Norman New Zealand in the B2C category for Lenovo produced by GP Advertising.