Kodak has refreshed its Green Leaf programme for Sonora plate users. The company will roll out the programme from the last week of August in the Asia-Pacific region.
Kodak Sonora Process Free Plates help printers to reduce their environmental impact, as they eliminate processing equipment, chemistry and the consumption of water and energy from platemaking.
The new Green Leaf programme helps Sonora Plate users further educate their existing and potential customers about the sustainability benefits enabled by Sonora Process Free Plates.
More than 10 years after Kodak first introduced the Sonora Green Leaf Award, the refreshed Green Leaf programme provides a host of new tools and marketing items.
These materials, which include a new Green Leaf marketing handbook, updated collateral, animations, and a Green Leaf certificate, are exclusively available to Sonora Plate customers. After registering on a dedicated web portal, they have access to these materials.
Kodak says the programme reaffirms its commitment to its customers and the environment, . It gives the company the chance to offer the printing industry numerous solutions to help improve sustainability.
Laura Cole, vice president for product management at Kodak, says, “Our new Green Leaf programme supports Sonora plate users in clearly demonstrating to print buyers and the market as a whole that their commitment to the environment and sustainability begins with Kodak Sonora Process Free Plates.
“By using the Green Leaf programme to communicate that they are doing their part to help the environment, printers using Sonora plates also improve their chances of gaining more business.”
