Organisers of the world’s largest trade fair for printing technologies have announced the latest drupa song: Let us create the future.
Since 1986, drupa has had its own song, a fixed part of drupa aimed at capturing the atmosphere at the show. In 2024, this tradition continues with the theme song, Let us Create the Future. Visitors hear the song played in the halls every morning at the opening of the trade fair.
Organisers say: “Emotions run high at trade fairs. This is where people come together, where existing business relations grow stronger and where new connections are forged. What could communicate this mixture of emotion and business better than a shared song? With Let us Create the Future by songwriter Julius Trautvetter and singers Gerald Oppong and Maria Nicolaides, drupa once again underscores its importance for the global printing industry.
“The sector’s sense of community, joy in reunions, creativity, colours, future and innovation are some of the key themes in the song that symbolises the attendees’ great anticipation of drupa after eight years of absence. With it’s catchy beat, the pop song invites exhibitors and visitors to shape the future of the industry together.
“Hamburg producer Julius Trautvetter wrote and produced the song together with The Hallgrimson Entertainment Group. Trautvetter, a song writer, beat doctor, and multi-instrumentalist, is also behind Naked Cat, a colourful combination of noise, samples and real instruments.
“Naked Cat isn’t one for hogging the limelight. But he has a feeling for the right vibe, the right beat and sometimes for the right words or even feelings that are all but impossible to describe. Such is the case for the drupa song 2024, where Naked Cat and The Hallgrimson Entertainment Group aimed to create a modern, fresh sound that would, in combination with the lyrics, make attendees look forward to the coming trade fair, create a positive atmosphere and give off early summer vibes. Singers Gerald Oppong and Maria Nicolaides lend the song their distinct voices.”
You can listen to “Let us Create the Future” at YouTube. You can also hear it every day at the start and end of the visiting times in the trade fair halls at drupa 2024.
The drupa song tradition
The first drupa song came out in 1986, performed and composed by Dave Gibson. The show used that song until 1995.
The millennium drupa featured a song for the community, performed by Lucy Wende and produced by Rolf Lammers and Mal Sondocks.
In 2004, Elke Diepenbeck, licensed by Stephen Großer, greeted visitors and exhibitors with a song.
In 2008, it was Ladag Medien.
In 2012, it was the song Get Ready to Succeed by Messe Düsseldorf employee Dirk Zeisler.
At the last drupa in 2016, drupa is in Town Again by Düsseldorf musician and composer Dieter Falk and soul singer Bonita Niessen was released.
In 2021, for virtual.drupa, the featured song was We Embrace the Future by Dieter Falk, professor at the academy of music Robert Schumann Hochschule in Düsseldorf, who worked on the song together with his son Paul Falk and BB Thomaz, a finalist of The Voice of Germany 2017.
