At drupa 2024, HP has announced a global partnership with Canva, a visual communication platform. HP says this will empower millions of Canva users to seamlessly design online, create visual content, and print locally.
It will enable anyone creating visual content on the Canva platform to design and print within a fully integrated system. HP adds that the multi-year deal will enable Canva customers to design anything and print anywhere without compromising quality and authenticity.
Cliff Obrecht, co-founder and chief operating officer at Canva, says, “This partnership will deliver huge strategic value and fuel customer growth across both organisations.”
Since its inception in 2013, Canva has grown to 185 million monthly users. Canva Print, launched in 2017, allows customers to design and print a range of products, from business cards, brochures, flyers, stickers, marketing collateral, with customisation options, and apparel. The new collaboration with HP will give the Canva community expanded access to professionally printed products from HP print service providers across the globe. Canva aims to expand its print service to 150 countries by 2026, enabling shorter turnaround times and reducing its carbon footprint through localised operations.
Software advantages
HP says its automation software, HP PrintOS Site Flow, will help Canva extend its reach by automating production and shipping processes for print service providers. This end-to-end solution streamlines print jobs with auto-scheduling, delivering colour consistency, security, barcode tracking, optimal productivity. Additionally, HP’s expansion of its PrintOS Suite with new features will equip the Canva Print Operations team with powerful tools to identify, connect and manage a global SKU catalogue across HP-enabled PSPs.
Jim Towle, head of print and partnerships at Canva, says, “We are excited to partner with HP to accelerate the expansion of Canva Print. HP’s innovations in cloud software, quality management, and digital print have been at the centre of our Canva Print expansion.
“With our teams working closely on new products and additional PSP locations, we can expand our world-class print capabilities and make it easier than ever for our global community to bring their designs to life.”
New subscription option
Canva has launched Canva Enterprise, a new subscription option to cater to the growing demand from large organisations. The company has seen an increase in demand for visual communication platforms that allow easy collaboration and interoperability. As part of the agreement, HP will implement Canva Enterprise, empowering HP’s global marketing and sales teams to securely create, collaborate, and publish visual content.
Haim Levit, senior vice president and division president of HP Industrial Print, says “The announcement with Canva is a testament to HP’s commitment to partnerships of this magnitude. We have been incredibly impressed by the power of Canva Enterprise and look forward to boosting our team’s design productivity by removing bottlenecks that stifle creating visual content at scale.
“Combined with the latest innovations in HP software, we are leading the industry forward, allowing users to design and print more sustainably.”
Chris Knighton, global sales director for HP Industrial Software, says, “Canva is leading the way in empowering global teams to collaborate and create high-impact visual content at speed. HP PrintOS will accelerate onboarding and ramp of new print volume to our integrated network of HP print service providers, delivering the widest range of print to Canva users in every corner of the world.”
Local production
HP and Canva says their collaboration aligns with their shared commitment to sustainability. By promoting local production, they aim to deliver high-quality design materials while reducing environmental impact.
To deliver Canva’s on-demand print service, Canva’s print operations team has collaborated with HP’s graphics business and HP’s print service providers globally, ensuring a consistent and professional print service.
HP will support Canva’s expanding customer base and order volumes, helping Canva achieve its objective of printing anything, anywhere, at speed.
HP is showing its innovations at drupa 2024 in Hall 17.
