Screen has refreshed the product logos for its Truepress series brand of inkjet digital printing systems.
The range began in 2006 with the release of the Truepress Jet 520 series of document, transactional, book and direct marketing presses with Equios software. It has now expanded to include full colour machines, high speed label presses and the upcoming Pac520P and Pac830F flexible packaging presses for sustainable paper and plastics respectively.
Peter Scott, managing director for Screen GP Australia and New Zealand, says, “There are now over a dozen variants of our Truepress devices, each with specific target market benefits.”
He points out that Screen has been working to better differentiate its development of products and solutions for individual fields and to increase its ability to deliver new value to its customers.
He explains, “We saw the need to more clearly to delineate the three main categories. So, we have refreshed the branding in order to do this. This is particularly important as new devices roll in from research and development into market. Each category also has specific front end software requirements, catered for by versions of Equios and other third-party integrated software.”
The changes are intended to clarify Screen’s development of products and solutions for each of the commercial/publishing, label and packaging markets. The company plans to begin shipping presses bearing the new branding from March 2023.
The three categories are:
Commercial/Publishing, mono and colour: Truepress JET
Self-adhesive and other labels: Truepress LABEL
Flexible packaging, paper & film: Truepress PAC
