Comedy legend Jimeoin will front a second Epson inkjet campaign across Australia and New Zealand.
The company has celebrated its global number one market share status in continuous ink supply system printers. The campaign incorporates multiple channels including free-to-air and catch-up television, digital, radio and social media. It sees Jimeoin front and centre promoting Epson’s EcoTank printers. In addition, it shows their ease of operation with supersized ink tanks that come with enough ink in the box to print thousands of pages.
Cumulative global sales of Epson’s EcoTank high-capacity ink tank inkjet printers recently topped 67.9 million units. Epson launched its EcoTank high-capacity ink tank inkjet printers in 2010. Its popularity grew consistently, and Epson now sells the range in over 170 countries and regions.
The printers save on plastic, which is the main component of ink cartridges. As a result, they deliver lower CO2 emissions. In addition, using big refillable ink tanks enables further savings. EcoTank printers use Epson’s patented heat-free PrecisionCore printheads and consume less energy than laser printers.
To mark the new campaign, Jimeoin gave a hilarious performance to Epson Australia and New Zealand’s staff at their recent “Kick Off” meeting in Sydney.
