Major German exhibitors Koenig & Bauer and Windmöller & Hölscher have confirmed their participation at drupa in 2021.
Both companies have attended the show since its inception in 1951.
Jürgen Vutz, chief executive at Windmöller & Hölscher, says, “As one of our leading trade fairs, drupa remains an important marketplace for us. This is where new trends in packaging printing are regularly set. With our commitment to drupa, we are also committing ourselves to Germany as a business and trade fair location.
“We are convinced that both, the hygiene and health concept presented and the shortened runtime from eleven to nine days, are the right measures.”
Claus Bolza-Schünemann, chief executive at Koenig & Bauer, says, “We continue to see drupa, the world’s leading trade fair, as an important building block in the graphic arts industry and we see it as our responsibility to support this industry.
“We want to do our part to continue to provide important impulses locally in personal discussions. We have confidence in Messe Düsseldorf’s hygiene concept and in the sense of responsibility of all visitors.”
Virtual formats
Ralf Sammeck, board member at Koenig & Bauer, says, “Trade fairs will not be the same as they were before Covid-19. Koenig & Bauer is also supplementing communication with its customers with virtual formats and customer-specific events.
“Nevertheless, these formats can only convey the performance capabilities of the broad product portfolio to a limited extent. Nothing beats experiencing the latest technologies up close in action with the public and the trade fair feeling.”
Recently, Koenig & Bauer provided a sneak peek into its drupa 2021 exhibition during a nine-day livestream. This included digital and packaging updates from its joint venture with Durst. During the digital presentation, Bolza-Schünemann said Koenig & Bauer’s focus at drupa 2021 will revolve around digitisation.
