Screen Truepress gets new blue

Screen Graphic Solutions has developed a new blue ink for use in its Truepress Jet L350UV+ digital label printing system.
 
The company will release the ink next month. It says that a growing awareness of corporate and product brand image label has driven an increase in demand for higher quality product labelling and packaging. It sees blues, in particular, as popular for corporate designs and product packaging, keeping consistency with brand identity.
 
Peter Scott, managing director for Screen GP for Australia and New Zealand, says, “Of all countries that stand to benefit from the introduction of special blue to the L350UV+’s inkset, Australia and New Zealand are sure to appreciate it most. With our blue skies and oceans, we are attuned to pure, rich blues.
 
“All packaging designers know that brilliant colours sell products off the shelves and dull colours have less appeal. Screen’s new blue ink for the L350UV+ is a very welcome addition to the range and I feel sure it will be a hit with label and packaging producers in Australia and New Zealand.”
 
Screen says its Truepress Jet L350UV+ system, a high-end digital UV inkjet label printing model, delivers print speeds of up to 60mpm; wide media compatibility; and outstanding operability, adding the new ink has extended the blue colour gamut to its maximum potential.
 
The company says the Truepress Jet L3500UV+ system’s ability to handle blue ink in addition to conventional CMYK plus white, allows it to faithfully reproduce blue colours in corporate designs that were previously difficult using process colours alone. It can precisely output a wide range of blue tones frequently used on the packaging of items such as cosmetics, toiletries and body care products. These expressive capabilities help to improve brand image and create products that stand out from competitor items in the marketplace.
 
Scotts says, “Screen is continuing to develop new advanced features for the L350UV series of label presses. All I can say is, watch out for more announcements at Labelexpo this September in Brussels.
 
“Screen digital label presses are available through Jet Technologies with support from Screen GP in Australia and Jet Technologies with Fujifilm in New Zealand.”
 
The joint Screen GP & Jet Technologies stand B08 will show the Truepress Jet L350+ (with extra Orange ink) at PrintEx 2019, which runs at the Sydney Showgrounds from August 13-17.