The Australasian Catalogue Association (ACA) hosted its 27th annual ACA Awards last Friday night, adding new categories: Point of Sale, Customer Insights and Corporate Social Responsibility.
Held at the Melbourne Convention and Exhibition Centre, the event welcomed over 600 guests to celebrate print as a strong marketing platform across Australia and New Zealand. Guests came fro a range of industries including retailers, creatives, agencies, printers and distributors. Australian funny-man, Dave O’Neil, emceed the 41-category awards evening.
This year’s international awards programme saw New Zealand retailers go up against their Australian rivals for the first time after having their own category for the past two years.
Kellie Northwood, chief executive officer for the ACA, says, “After two years of including New Zealand centric categories, we thought it was time to blur the lines and let our Kiwi friends compete against Australia’s finest. We are delighted to continue to showcase their brilliant content and the creative work coming out of New Zealand this year did not disappoint.”
For the second year running, Kathmandu won the Recreation and Leisure award for Camping, Outdoor Goods and Miscellaneous. Kathmandu developed a catalogue that reflected the evolution of its products for customers to explore and do more with less. The Winter Sale 2017 catalogue had a huge effect on brand recognition and store visitation from both loyalty members and new customers.
Jennifer Humphries, advertising manager at Kathmandu, says, “The team at Kathmandu is honoured to receive the award for Camping, Outdoor Goods and Miscellaneous. The core of our brand is our unique lifestyle theme, and we are so proud to be acknowledged for all our hard work. We are an in-house team who cares about our output.”
Duffy Books in Homes, a finalist in the Corporate Social Responsibility category Excellence in Corporate Social Responsibility – Diversity, Environment, Community for its Govt Book Offer 2018 catalogue, developed a publication that aligned with The Alan Duff Charitable Foundation supplying free books to over 100,000 New Zealand children. Duffy Books in Homes reports that government researchers’ results show a 35 per cent improvement in reading and writing skills.
Northwood adds, “Well done to all New Zealand entrants. All retailers produced excellent work demonstrating the power of print marketing and how the medium can be leveraged to convey brand equity through sustainable values and strong brand dialogue. We look forward to seeing what the New Zealand retailers will bring next year for The Real Media Awards,” concluded Northwood.
Kiwis score catalogue success
