The Australasian Catalogue Association held its annual awards last Friday night at the Melbourne Convention and Exhibition Centre.
Organisers say the recently added New Zealand category was a huge success for the second year in a row, with Noel Leeming, Optique Line, Lush Fresh Handmade Cosmetics, Kathmandu and Flooring Xtra receiving gongs on the night.
Kellie Northwood, chief executive officer for the ACA, says, “After launching the New Zealand category last year, this year we are delighted to continue to showcase their impeccable content and the creators.
“The ACA recognises the reputable talent in NZ, and tonight we get to see how brands have pushed the boundaries to drive the consumer purchasing journey.”
Kathmandu took the award for ‘Recreation and Leisure’ over stiff competition from finalists – Mighty Ape and Auckland Art Gallery. Nicola Horan, creative director at Kathmandu, said on the night, “The team at Kathmandu is honoured to receive the award for Recreation and Leisure in New Zealand. The core of our brand is our lifestyle theme, and we are so proud to be acknowledged for all our hard work. We are an in-house team who cares about our output.”
The Retailer Award went to Flooring Xtra for its ‘Flooring Xtra 68 Page May Lookbook’ produced by the Flooring Xtra in-house team. Dominic Sutton, from Pumpt Advertising, said, “We accept the NZ Retailers award with immense gratitude. Well done to all the other finalists, you were all deserving of this award. I’m looking forward for the year ahead, and hopefully we’ll be back next year.”
Optique Line took out the Fashion Award on the night for its impressive eyewear range using embellishments and finishing to capture the audience. The other Awards went to Noel Leeming, in the Home Category for its ‘Noel Leeming 65 TV Promo’ produced by FCB New Zealand, to Lush Fresh Handmade Costmetics in the Cosmetics and Pharmacy Category for ‘The Naked Truth produced by the Lush Fresh
Handmade Cosmetics In-House Team, and to Kathmandu taking out the B2C Award with ‘The Summit – Go Light 2016/17’ produced by Kathmandu In-House Team. Horan added, “We are beyond happy to go home with three awards. A big congratulations to the entire team for their continued efforts in creating memorable catalogues.”
Click here for the full list of winners and finalists or go to www.catalogue.asn.au/awards
The Kiwi winners:
New Zealand (Sponsored by Webstar, Inkwisem Reachmedia and PMP NZ)
Home
Winner Noel Leeming – ‘Noel Leeming 65 TV Promo’ produced by FCB New Zealand
Finalists Harvey Norman NZ – ‘It’s All For Mum – Mother’s Day Gift Guide’ produced by GP Advertising
Wallace Cotton – ‘Wallace Cotton Autumn 2017’ produced by Wallace Cotton In-House Team
Flooring Xtra – ‘Flooring Xtra National Mailer May 2016’ produced by Flooring Xtra In-House Team
Fashion
Winner Optique Line – ‘Convertibles Eyewear 2017 Collection’ produced by Optique Line
Finalists Partridge Jewellers – ‘Partridge Jewellers’ produced by BDR MAX
Farmers – ‘Farmers Autumn/Winter Collection Farmers’ produced by Farmers Trading Company
Kmart – ‘Must Have You’ll Love to Live In’ produced by Kmart In-House Team
Cosmetics and Pharmacy
Winner Lush Fresh Handmade Cosmetics – ‘The Naked Truth’ produce by Lush Fresh Handmade Cosmetics In-House Team
Finalists Nutrimetrics – ‘The Catalogue 2017 – New Zealand Edition’ produced by Nutrimetrics In-House Team
Clicks Pharmacy Group – ‘Bailie & Lewis Pharmacy’ produced by Clicks Pharmacy In-House Team
Vantage Pharmacy Group – ‘Vantage Summer 2016 Catalogue’ produced by Bold Horizon
Recreation And Leisure
Winner Kathmandu – ‘Autumn Sale 2017’ produced by Kathmandu In-House Team
Finalists Kathmandu – ‘The Summit – Go light 20166/17’ produced by Kathmandu In-House Team
Mighty Ape – ‘Oct –Dec 20166 Game Guide’ produced by Mighty Ape In-House Team
Auckland Art Gallery – ‘Auckland Art Gallery’ produced by AKIN
B2C
Winner Kathmandu – ‘The Summit – Go Light 2016/17’ produced by Kathmandu In-House Team
Finalists Loyalty NZ– ‘Reward’ produced by Tangible Media
Hanley’s Farm – ‘Hanley’s Farm Queenstown’ produced by Ivy Street
Grill Magazine – ‘Grill Magazine’ produced by Crucial Colour Limited
Retailers
Winner Flooring Xtra – ‘Flooring Xtra 68 Page May Lookbook’ produced by Flooring Xtra In-House Team
Finalists Lush Fresh Handmade Cosmetics – ‘The Naked Truth’ produced by Lush Fresh Handmade Cosmetics In-House Team
Freedom New Zealand – ‘Product Directory Winter Collection 2017’ produced by J&C ‘We Know Retail’
Wallace Cotton – ‘Wallace Cotton Autumn 2017’ produced by Wallace Cotton In-House Team
