Packaging group Orora has inked an exclusive supply agreement with brand protection and customer engagement solutions outfit YPB Group which will see Orora take YPB solutions directly to its customers.
The deal will see Orora market YPB’s protect, detect, connect suite of solutions to its clients, offering customers the option to engineer packaging products with elevated security from counterfeit and fraud.
YPB executive chairman John Houston says, “This relationship with Orora is the most significant milestone to date for YPB in the progress of our multiplier partnership strategy. Multiplier partnerships allows us to far more rapidly and effectively penetrate markets at a much lower cost and with much less risk than labouring alone.
“We are delighted Orora, with its enviable customer base and geographic spread, has recognised the value our brand protection, secure supply chain and customer engagement solutions can deliver to its customers.”
Orora generates an annual turnover of $3.8bn and operates 40 manufacturing plants and 87 distribution sites across seven countries, employing some 6,200 staff. It originated as a demerger of fellow packaging giant Amcor and is now a highly profitable independent packaging outfit.
YPB offers security packaging and labelling solutions which can be incorporated into almost any printed material. It has a global footprint across Australia, Asia and the US.
