Since entering the printing landscape a decade ago, homegrown print software specialist IQ has now launched what it describes as the first fully fledged management workflow system to hit the market. The company boasts a growing list of customers. Mick Rowan, director and head of research and development at IQ, says, “Our road map right from the start was to become far more than just an MIS. Our idea was to understand our customer’s frustrations and start developing solutions to remove them. As part of this concept we wanted to produce a simple-to-use process but present it in a way that was clean and orderly. Essentially the opposite of all the products on the market at the time.”
The IQ stand at a recent print show in Orlando
This idea has been translated into reality as Andrew Bennett, managing director of Calgraphics can attest, “One of printIQ’s many strengths is the simple and easy to use interface that still allows users to create complex quotes and jobs.” The idea of empathising with users has set IQ on the path of perpetually looking forward to find the optimum solutions. Rowan says, “We started with the management information, and then built upon it to add our automation and analytics. “We now offer a fully integrated workflow solution that not only provides us with a competitive edge as a web based MIS provider to the digital, offset, signage and wide format markets; it also brings added value to our customers by automating the checking, reporting and correcting of web-to-print orders immediately upon delivery to the printer.†The other aspect of printIQ that Rowan takes pride in involves the implementation process He explains, “Any installation will cause some confusion for a while; there is no escaping the upheaval. With this in mind, we worked hard to provide a simple and structured process that sees most of our implementations being completed within a 12 week period.†Luke Richards, director of IQ client Newstyle, says, “The implementation process for printIQ is incredibly well structured and simple to follow. The team at IQ has really simplified an extremely complex process with a great product.â€
