Agfa Graphics has updated its Apogee StoreFront and Asanti StoreFront, with new features like support for kitting, discounts and promo codes.
Agfa says its StoreFront uses a wizard to take the print buyer through all the necessary steps to personalise each item in the product kit. Andy Grant, global head of software for Agfa Graphics, says, “To make web-to-print a success for the print provider, online ordering must be simple for the user. The kitting wizard is a good example how the software helps to simplify the ordering process for novice users and helps avoid shopping cart abandonment or incomplete orders.”
Apogee StoreFront and Asanti StoreFront 3.1 also feature support for promo codes, which entitle discounts to users on one or more orders, for example, one-time seasonal promotions, or permanent discounts for high-volume customers. They also offer support for degressive option pricing, which lets a wide-format printer add options to a product and lower pricing based on volume of the sale.
Grant says, “Discounts and promo codes are essential features for B2C stores that can also be very effective in private B2B environments that are operated by trade printers or target print brokers and creative agencies.”
StoreFront users can monitor their online business with the reporting service in StoreFront. In the new version, they can now export order data from their entire order history as an Excel spreadsheet. Agfa says this makes it easier to analyse long-term sales data and detect trends in customer’s purchasing behaviour.
