Epson has unveiled its latest Ecotank printers during a launch held at the Viaduct Sofitel in Auckland.
Although the latest launch concentrated on the company’s range of home and office printers, the company has already in place similar systems in some of its larger commercial print solutions. It has a new range of high volume A4 and an A3+ colour printer, which are equipped with a new patented ink delivery system called RIPS with large (Replaceable Ink Pack System). This technology is designed to eliminate the frustrations associated with frequent consumable replacement and the high cost of colour printing by using super-high-yield ink supply packs which are capable of printing up to 75,000 pages before replacement. The new Workforce Pro RIPS range will be available later this year in New Zealand and Epson says it looks like it could become popular in local print and signage businesses who want to dramatically reduce their cost of print while freeing up time managing their printer fleet.
Speaking to New Zealand Printer, Paul Lallensack, chief operating officer at Epson Australia, says the convenience of the concept will attract a great deal of interest on both sides of the Tasman. He says, “Integrated ink systems are ideal for digital printing and will help anyone who prints to cut their costs. These integrated high-capacity ink tanks supply ink continuously to the printer so there are no cartridges to replace.”
Epson launched its first ecotank printers in January. Bruce Bealby, general manager sales and marketing consumer division for Epson Australia/New Zealand, says “Ecotank printers and printing are all about convenience and practicality. The technology is proven and has been highly successful in other markets.”
While Epson acknowledges some major differences between home printers and production print engines, they can share aspects of their technologies to improve the breed. Lallensack says, “We are not just selling boxes; we are saying here is a way you can save on your printing and save time and expense.”
Pictured above: Paul Lallensack (l), chief operating officer at Epson Australia and the company’s managing director Bruno Turcato at the launch
