The PrintNZ Board has signed off on a new strategy that it hopes will ensure the organisation remains at the forefront of developments affecting the sector and remains increasingly relevant to its members.
Dan Blackbourn, president of PrintNZ, says the strategy entails five key goals, each backed up by various action points. He says, “We want to have secured 75 per cent membership of the print industry base by this time next year and to ensure we remain recognised as the premium organisation for the sector.”
Dan Blackbourn, president PrintNZ
“We need to ensure we remain financially sustainable – including achieving a target of $50,000 in annual consulting revenue – and ensure we have the scale and resources to support the industries we serve.”
To meet those objectives, he says the organisation will strive to increase awareness of its services to both existing and potential new members. He says, “Existing and potential new members can expect more effective communication with us and increased interaction, so we can fully illustrate our range of services which are imperative to their business. By increasing the awareness of our full suite offering, we will build a clear portfolio of contract services, while actively promoting and signing companies to training agreements.”
Ruth Cobb, general manager PrintNZ
PrintNZ will work hard to further the presence of the overall industry. He adds, “We want to raise the profile of the industry, develop a more effective lobbying presence and will be ensuring our communications extend to external as well as internal stakeholders. In unison with that drive, we will also be conducting exploratory meetings with potential partners, as we examine our scale and resources moving forward. We will develop an engagement model and offerings, and establish a very clear value proposition.
Ruth Cobb, general manager at PrintNZ says the Board wants to see the organisation grow and to provide an increased range of services to its members. She says, “We want to have more touch points with our members and ensure we are the go-to organisation for both internal and external sources for the industries we serve.
“Our membership base has remained steady despite challenging times and we need to ensure we are on the right track for that to continue. As our member businesses and the associated industries evolve, so must we.”
