webinar to learn how
HP will host the webinar with digital print specialists Bernie Ayrton (l) and Yianni Moratidis of Genr8 Printing

HP has invited print and signage companies to a webinar to learn how new printing solutions can help them during the Covid-19 pandemic.

This Thursday, August 20, Australian company Genr8 Printing will partner with HP to host a webinar called ‘Pivots in print: How one local print business changed the game during Covid-19’. The webinar will describe the company’s journey through the pandemic and the creative applications it has introduced.

Click here to sign up for the webinar to learn how new printing solutions can help your company.

Also at the webinar, Craig Hardman, HP ANZ country manager for Large Format Printing, and Genr8 Printing managing director Yianni Moratidis will discuss the challenges the print industry has faced in 2020; what businesses can do to succeed now and beyond the pandemic; and the latest in large format print technology helping businesses offer new, creative printing solutions.

Harnessing technology

Genr8 Printing operates in Wallsend, New South Wales. The company has harnessed the latest technology from HP to offer a new range of creative printing solutions to its customers.

In 2018, Yianni Moratidis established the company to complement his marketing, events and entertainment agency, Genr8. The young digital print house developed a vision to reduce its reliance on a single industry and cater to a broad base of small businesses.

Moratidis says, “The entertainment side of the business operates largely in the pubs and clubs space. However, it also covers parties, weddings engagements and other special events. When I started Genr8 Printing, my intent was for it to complement our entertainment agency. I quickly realised the demand for customised print services beyond the entertainment sector. I made the decision to support the printing side of our business independently.”

To support this growth, Moratidis explored the printing needs of small businesses around town. He also visited printing trade shows to hear from industry experts on the latest print capabilities and technologies. He says, “Our work with HP began back when I was setting up the Genr8 Printing business. At the time, I had deployed a printer from another supplier, but we needed a technology partner who could help us look beyond the path of wide format with mesh and vinyl banners.”

HP Latex R1000

The partnership began with one HP Latex 365 roll to roll printer. It has expanded to include a newly installed HP Latex R1000. The new printer’s capability for automatic printing for high-value rigid jobs meant Genr8 could quickly expand its offerings.

Moratidis says the HP Latex R1000 proved such a reliable and efficient addition that it helped the company rise above the recent downturn, while still offering high-quality product. At the onset of the Covid-19 lockdown, it printed over 50 metres of complementary floor stickers to assist small businesses.

Genr8 Printing experienced slowing demand for many of its traditional printing jobs in entertainment, including menus, signs, and banners. It observed that many pubs and clubs took advantage of this time to renovate its premises. So, Genr8 used the HP Latex R1000 to deliver a direct to substrate product, introducing new and creative ways to reach customers.

The HP Latex R1000 prints on gloss and matte substrates, foiling and cello glazing, vinyl banners and stickers, corflute and foam boards, PhotoTex, and even gym mats.

Now, as digital print specialists, Moratidis and his business partner Bernie Ayrton offer a range of customised print services that produce signage, posters, menus, and business stationery on a range of substrates.

The webinar to learn how to pivot in print details:

When: Thursday, August 20, 2020
What Time: 09:30 AM AEST – 10:30 AM AEST
Where: Online
Register: https://kapara.rdbk.com.au/landers/e9c14d.html

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