to supply HP wide
Partnership: Arlette Farland (l), director at Computaleta with Wayne Shaw, business manager sign and display HP New Zealand

HP has signed a new channel partner agreement with stalwart sign and graphics distributor, Computaleta to supply HP wide format hardware, ink, and consumables to the New Zealand market.

Computaleta now stocks ink and consumables specifically at its Auckland, Wellington and Christchurch branches. It will establish hardware demonstration showrooms at its new premises in Onehunga, and Christchurch, in early 2021.

Arlette Farland, director at Computaleta, says that, with almost 40 years’ experience within the signage industry, providing equipment hardware has been a desire for some time and she feels delighted to be doing that with HP.

She welcomes the opportunity to supply HP wide format solutions here. She says, “I am always looking for new opportunities to expand our range, so the inclusion of this range of equipment really brings us full circle.

“Hardware has been the missing link in our portfolio since the mid-1990s and this closes that loop.”

She says the team at Computaleta will gear up to supply HP wide format solutions and give HP the specialist attention it requires. This includes appointing two or three further staff to address aspects of this market and provide technical support in the near-term.

She concludes “We are looking forward to working with the HP team to offer HP Latex equipment through our national network of distribution centres, and I know that our customers and the marketplace in general, will be pleased to see us do it.”

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