Recent research conducted among audiences reveals a strong appetite for the next live Fespa event.

Fespa says 73 per cent of respondents see trade shows as an essential platform for reviewing and making future product purchases. Neil Felton, chief executive at Fespa, believes industry professionals want live shows. He says, “Our audiences have told us that they need access to hands-on product demonstrations. In addition, they want to participate in face to face meetings with multiple suppliers to support their recovery.”

The first Fespa live event in Europe since May 2019 takes place at the RAI exhibition centre in Amsterdam, The Netherlands, from 12 to 15 October 2021. It follows the postponement of all events during 2020 and early 2021 due to the Covid-19 pandemic. Registration has opened for the event, which has the motto. ‘Bringing Colour Back’.

Safe environment

The event will focus on supporting speciality print communities with sustained business recovery following last year’s challenges. Organisers aim to deliver a Covid-safe environment.

Felton adds that the show gives visitors and exhibitors the first chance to connect in person in over 18 months. He says, “Industry members see the Fespa Global Print Expo as a key milestone in their forward planning. Considering all information currently available to us, we are re-launching Fespa 2021. We feel confident that we can offer participants a live event that takes all possible health and safety precautions.”

Printeriors and Wrap Masters

Occupying six exhibition halls at the RAI, printers and sign makers will see the latest innovations in screen, digital, wide format, and textile printing. Moreover, Fespa expects to host over 300 expected suppliers. Other features include Printeriors and World Wrap Masters. Organizers say consequently they hope to inspire visitors with the latest ideas, applications and materials in interior décor and vehicle wrapping.

European Sign Expo, the largest European exhibition for non-printed signage and visual communications, will again co-locate with Fespa Global Print Expo. As a result, it will enable brand owners and communications professionals to explore opportunities beyond print.

Entry to the event is free for members of a Fespa national association or Fespa Direct. Felton adds, “In conclusion, we can still fulfil their key expectations of a Fespa show as an interactive, multisensory experience.”

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