Since founding the Penrose-based company nine years ago, Dave and Jan Gick have supported Pride In Print enthusiastically, making their win a popular one with the crowd of almost 700 assembled at the Langham. Dave Gick paid tribute to the quality people in the industry and the tiny Logick Print & Graphics team of five. He said, “We are blessed with some very good people in the industry. From a Logick perspective, it is good to see that our continual improvement programme, what we see with moving forward with every job we put out, is similar to what the Pride In Print Award judges are seeing as well.
“The market is a very tough one, so if you are thinking about sitting on your laurels and not moving forward, you are in a bad position: what was acceptable before is not acceptable now. It is the way we train people; every time we do a job it has to be equal or better than previous.”
Earned through a partnership with Panprint, the winning job, a Jacob’s Creek wine logo, showed the wine maker what could be achieved by printing its logo with different embellishments to achieve the greatest impact with the consumer. Combining different effects such as a wax seal, metal badge, blind embossing and foiling in gold and silver, Logick produced the sheet on two different paper stocks in order to highlight the different look each process would create. The job went through repeated passes on the press with the foiling and embossing completed on a platen dating from the 1960s. Logick printed 50 copies of the experimental job.
Gick said, “This job was a proof for how Jacob’s Creek see their logos, that’s why there are so many on the page. To keep the price of the job down for the end customer, all of the images on the A4 page were purely a two-up foil block or embossed block. From memory, there were about 32 passes on this A4 sheet, which all had to be kept in register. But some jobs you take on because you believe in what the end result is and you are prepared to put the effort in to get the end result for the customer.”
He describes the job as a combination of technology and craft, He said, “They go hand in hand. If you think about the sports field, it is about the top two inches. In business it is exactly the same. It is about how we motivate our team and it is a hard gig; they can work five to seven days a week, anything from 40 to 80 hours a week.”
Senior judge Damian Fleming described the proof sheet, a combination of sheet fed and letterpress, as a beautiful piece of craftsmanship. He said, “This was such a complicated job that many printers would not have taken it on because of the high risk of making an error. The metallics, the foiling, the finishing; it is all mint. It is an incredible achievement.
The supreme award tops off an impressive run of success for Logick Print. Over the last six years, the company has won 15 gold medals, been a supreme award contender twice, a supreme award finalist, a contender for best in process and now the supreme award winner.
Supreme award technical information:
Printer: Logick Print & Graphics
Print buyer: Panprint
Designer: Landor Finished Art
Stock: B & F Papers, Neo Gloss 170gsm and Knight Pure White 180gsm
The logo sheet was printed on a Heidelberg GTO 52 4 Colour and a GTP Platen press, using Hostmann-Steinberg inks, Agfa N9ZV-CP plates and Fujikura blankets
