After a memorable drupa, HP now heads to Visual Impact Brisbane

HP has provided a recap on its memorable drupa 2024 stand as it prepares to exhibit at Visual Impact in Brisbane next month.

Boasting the largest booth at drupa, HP showcased eight production lines and 12 presses. It welcomed over 35,000 visitors to its stand and hosted 2,500 customer demos and meetings, receiving six EDP awards.

See a visual recap of the HP stand at drupa 2024 below.

HP Innovation

For HP, innovation took centre stage with a focus on AI and intelligent automation supported by HP’s advanced software solution, the PrintOS Suite. The company’s LEP/LEPx and inkjet technologies showcased the ‘Power of HP Innovation’ to ‘Unlock Profitable Growth’ for customers, the theme that defined the HP booth.


At the most sustainable drupa to date, HP minimised its ecological footprint and promoted social impact with eco-friendly booth designs. The graphics giant printed over 30,000 newspapers and magazines for the Print4Cause project to support social initiatives and featured a reforestation wall, symbolising its commitment to plant 10,000 trees.

HP believes its ongoing efforts reflect a strong dedication to innovation, sustainability, and industry excellence, driving strategies into the future.

EDP awards

HP received six EDP Awards in 2024. The European Digital Press (EDP) Association announced its awards at drupa 2024 honouring HP with six awards, the most awarded company this year. The awards covered software, large and wide format printing as well as commercial printing. They were:

Best Roll-to-Roll Printer 350 cm: HP | HP Latex 2700W
Best Automation Solution: HP | HP PrintOS Suite
Best Web-to-Print Solution: HP | HP Design & E-Commerce
Best Webfed Printer < 550 mm web width: HP | PageWide Advantage 2200 Best Label Printer > 50 m/min: HP | HP Indigo V12 Digital Press
Best Cutsheet Printer B2: HP | HP Indigo 18K Digital Press

The Awards recognise leading digital innovation, and HP received recognition for its transformation of the print industry and unlocking print possibilities with innovations and cutting-edge solutions.

HP Latex 2700 printer

At drupa, HP introduced the new high-capacity 10 litre ink accessory specifically designed for the HP Latex 2700 printer, expanding HP’s capabilities within the high volume print market. HP says this modular and upgradeable solution opens opportunities for higher volume printers by addressing high running costs to the next level, reducing costs whilst simultaneously increasing productivity.

A key sustainability component of this innovation is its compatibility with the HP Latex 2700 model, which eliminates the need to discard or replace existing equipment, reducing waste. Printers can now seamlessly transition to higher volume printing capabilities without compromising on sustainability and incurring unnecessary costs.

Learn more about the wide format printer’s efficiency with HP Latex 2700 Printer series HERE.

New products

HP launched Live Production software drupa, a solution that enables remote management for end to end workflow, helping to streamline production and achieve greater efficiency. The company will demonstrate these new print functions in HP PrintOS at Visual Impact in Brisbane.

Success Stories

For sustainable large format printing HP’s Digiprint Group, offers an innovative approach to printing technology, enhancing image quality and speed while prioritising environmental sustainability.

Visual Impact

HP will display all these capabilities first hand at Visual Impact in Brisbane from July 17 – 19 July at Stand G01. HP says it will demonstrate how its Latex printing transforms the world by design with high-quality images and versatility. The company will promote its streamlined workflow, connected to meet demand, offering professional print services plans that enhance efficiency. HP says it is proud of its commitment to sustainable practices, demonstrated by its use of water-based inks, reducing environmental impact, and creating a comfortable working environment.

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