Hybrid Software has finalised the agenda for its Hybrid Fusion Packaging Summit 2025, which will take place from April 22-25 in Amsterdam.
The three-day summit aims to bring together global industry leaders for an exclusive opportunity to learn, exchange ideas, and gain practical insights on driving operational efficiencies, embracing digital transformation, and meeting sustainability targets.
Key summit tracks and topics include:
• Impact of Artificial Intelligence on labels and packaging.
• Migrating from conventional to digital printing.
• Industrial printing and the smart factory for distributed on-demand printing.
• Mastering Variable Data Printing (VDP), colour management, flexo printing, and IT security.
• Securing end-to-end digital workflows with leading industry partners.
The summit will include factory visits to three Hybrid Software customers and partners: Geostick, Intergrafipak, and AV Flexologic. They will highlight their facilities which produce labels, folding cartons, and mounted flexo printing plates.
Fusion 2025 also incorporates a partner programme for attendees’ partners to enjoy cultural exploration, local experiences, and culinary moments. This will include an array of activities, including a river boat cruise along the canals of Amsterdam and a gala dinner.
Special tracks for brands include:
• Artwork and project management for brand owners and consumer packaged goods.
• Mass customisation in the wine and spirits market.
• Artwork compliance checking for brand owners and trade shops.
Event co-sponsors are: Arden Software, HP, ECO3, ABG, AV Flexologic, Bobst, CERM, Conics, Global Vision, Infigo, Koenig & Bauer, and XSYS. It features keynote addresses from Marco Boer and David Zwang.
The Hybrid Fusion Packaging Summit 2025 will take place at the NH Collection Amsterdam Barbizon Palace. Organisers promise a customer-first experience, making the programme available in French, German, Italian, and Spanish to accommodate an international audience.
Guido Van der Schueren, chair Hybrid Software, says, “In today’s fast-evolving landscape, businesses must continuously assess their workflows, embrace digital transformation, and leverage innovative tools to remain competitive.
“We are excited to offer the Fusion platform for our customers, resellers, and partners to engage, share insights, and explore ways to streamline their operations across the packaging value chain.”
