HP has made the 100th installation of its HP Latex R530 printer into American sign shop Fastsigns.
In March, HP launched the Latex R530 at its ‘Amplify’ event. The company says the Latex R530 printer delivers a more accessible and efficient printing solution that streamlines production for small and medium-sized print shops. It calls the HP Latex R530 printer an ideal solution for companies looking to enter or expand in the rigid printing market as it offers seamless all in one printing with ease of operation thanks to its compact design, elevated application capabilities, and leading sustainability.
Steve Brennock, owner of Fastsigns, says, “By installing the HP Latex R530, we anticipate significant enhancements in both our production efficiency and pricing strategy.
“It helps us meet tight deadlines with confidence. Being able to print directly onto sign surfaces has significantly improved our turnaround times, and we are now able to offer more competitive pricing while maintaining high standards.”
HP says the Latex R530 offers features such as seamless switching between substrates; vibrant colour output and smooth gradients with HP Pixel Control technology; and built in automation for recirculation and printhead cleaning. The company adds that the R530 ensures consistent quality and minimal downtime. Its single-phase power system further enhances accessibility, making it a practical solution for space-constrained operations.
Daniel Martinez, senior vice president and division president, HP Large Format Printing says, “Installing the 100th HP Latex R530 is a proud moment for our team and a testament to the value the HP Latex technology delivers for our customers. By combining versatility, quality, and ease of use in one compact device, we are helping print service providers to unlock new applications and operate more efficiently, without compromising on sustainability.”
The HP Latex R530 enables double-sided and second-surface printing. Steve adds, “We are thrilled about the opportunity to carry out double-sided and second-surface applications with much greater efficiency in particular.
“This functionality will allow us to meet diverse client demands more promptly and effectively while maintaining the high-quality standards we strive for.”
HP adds, “The R530 offers a user-friendly interface and turnkey setup allows quick integration of the printer into its existing workflows, minimising onboarding time and boosting overall productivity. Designed to work seamlessly with the HP PrintOS Production Hub, the HP Latex R530 also offers centralised, real time job and production management, providing print service providers enhanced visibility, control, and scalability as they grow.”
