Heidelberg has announced an increase in prices for its equipment business.
The press giant says the rise will help “cushion the disproportionately sharp rise in material, logistics, and other procurement costs. Heidelberg will moderately increase the prices for its equipment business with immediate effect”.
Rainer Hundsdörfer, chief executive at Heidelberg, points to raw material cost rises and other factors. He says, “The current price development of raw materials shows an unprecedented upward momentum. In addition, procurement costs have risen significantly in the short term. The high demand from China, as well as the global megatopic of electromobility, has also contributed.
“In recent months, we have exhausted all possibilities to avoid an imminent price increase. We want to grow together with our customers. We will continue to be a reliable partner to them in a changing market environment. Therefore. the moderate price increase that is now necessary will allow us to further expand our innovation leadership. Further, it is an investment in the future.”
Smart print shop
The company says, “This adjustment is being made in an economic environment of rising demand and costs for raw materials. Moreover, it is a necessary step in order to continue offering customers innovative solutions and first-class service.
“The focus is on the customers’ requirements to optimally develop and utilise their business potential. They do this through state-of-the-art technologies, innovative solutions and with new business models. Process optimisation and intelligent, operator-independent productivity have led Heidelberg to offering the smart print shop.
“To this end, all Speedmaster models in small, medium, and large formats are equipped with the new Push to Stop functions and a cloud connection as standard. This means all customer groups can enjoy the steadily growing range of cloud-based software solutions. Furthermore, they can also benefit from future developments. Interesting innovations in the field of intelligent assistance systems and AI impressively demonstrate what is already possible today. They also show where developments will go in the coming years.
“The Heidelberg sales team will contact customers directly”.