Australian trade printer CMYKhub has installed the region’s first HP Indigo 100K Digital Press.

Currie Group supplies HP Indigo Digital Presses in New Zealand and Australia.

Craig Walmsley, country manager HP Personalisation and Industrial Business South Pacific, says the deal cements HP Indigo at the forefront of print innovation in the region. He says, “The HP Indigo 100K is our most productive digital B2 solution yet. It was engineered with offset users in mind, with striking print quality that matches offset look-and-feel while offering significantly higher productivity with up to 6000 sheets per hour.

For CMYKhub, the installation marks a significant milestone in its business restructure. It aims to bring the business closer to its customers and production of high value applications. The new digital press will also help deliver orders faster to customer and open new profit-making opportunities for business.

First HP Indigo Digital Press in the region

Dayne Nankervis, chief operating officer at CMYKhub, says, “At CMYKhub, we value our strong relationship with HP and Currie Group. Starting when Bernie Robinson from Currie Group first suggested this machine through to the installation, it has been a quick and smooth transition for our team.

“The HP Indigo 100K was a no brainer for us because of the increased productivity and superior quality, and we’re excited to share more details about the HP Indigo 100K with our resellers and customers in the near future.”

The installation continues CMYKhub’s longstanding partnership with HP and Currie Group. Bernie Robinson, managing director at Currie Group, says, “The strength in the relationship and leadership in technology has delivered a strong and sustainable business model, and we look forward to seeing this next phase for CMYKhub with the 100K at the forefront.”

Lower total cost of ownership

Delivering up to 6000 sheets per hour, the HP Indigo 100K four-colour digital press targets increased margins on short run digital production and introduces new calculations that confirm a lower total cost of ownership.

Phillip Rennell, sales and marketing director at Currie Group, says,

“Since we first saw the 100K in development, we were genuinely very impressed with the advances HP Indigo had made in automation and productivity, and how this would translate into real benefits. We are excited that CMYKhub will be enabling the 100K to deliver these benefits to their business and their customers.

Walmsley concludes, “At HP, we are incredibly proud to see the first HP Indigo 100K in Asia Pacific installed at CMYKhub. We look forward to continuing to work closely with the team at CMYKhub, and through our partner Currie Group, in supporting their business growth.”

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