Marcus Timson, corporate communications director at FESPA, explained the rationale for the brand refreshment. He said, “Over forty years on from its foundation, FESPA is a very different organisation, and is consistently evolving to anticipate and meet the current and future needs of screen and digital printers the world over.”
FESPA describes its new look as contemporary, clean and distinctive, while remaining true to the heritage of the FESPA brand. The corporate logo features the classic dark blue of the original, with a 100% cyan highlight colour.
Timson adds, “The environment in which FESPA operates and the markets it serves have changed radically and the time had come to modernise our corporate identity. The new logos have a stronger appeal for a new generation of print service providers, and reflect the dynamism which FESPA brings to its efforts to support national associations and their members. It is also important that our customers and exhibitors can easily understand what FESPA is doing and are able to recognise our products.”
