Fespa has launched its visitor campaign for the Fespa 2018 Global Print Expo, which will take place over four days from May 15 to 18 May in Berlin, Germany.
The campaign strapline, Where Print Takes Off, indicates Fespa’s self-description as the international platform for new technology, ideas and applications across the digital wide format, screen printing and textile printing markets.
Occupying 10 halls at Messe Berlin, which last hosted the event in 2007, the Fespa 2018 Global Print Expo will devote itself to digital wide format, screen printing, and textile printing. It will also have an entire hall dedicated to substrates, reflecting the critical role played by media innovation in enabling application diversification.
Fespa expects the 2018 exhibition to feature the largest textile zone of any Fespa event, reflecting the market’s growing interest in soft signage, fashion and decorative textiles. Fespa 2017 showed an increase in exhibitors showcasing textile applications, and demand continues to escalate, with two entire halls in Berlin already dedicated to textile printing at this stage.
Visitors to FESPA 2018 will also have access to European Sign Expo, Fespa’s dedicated event for non-printed signage.
This year’s Fespa Global Print Expo in Hamburg attracted visitors from over 130 countries. Roz Guarnori, divisional director for Fespa, says, “Through the theme for the 2018 event, we want to celebrate print’s rich potential to continue to evolve and develop new creative and functional capabilities. FESPA 2018 will be the place for print service providers and sign-makers to discover new ideas, inspiration and products to help their businesses take off.
“At Fespa 2018, we will show print service providers the many opportunities available to enhance their output and increase business. From our visitor data we know that a lot of visitors to our shows are in search of new areas of diversification, supported by our 2015 print census findings, which highlighted that 45 per cent of respondents investing in digital printing equipment are motivated to do so by the move into new markets with new products or services. We’re determined to make Fespa 2018 the essential creative fueling stop for PSPs to see how print can come to life to help them add value to their customers’ businesses.”
Fespa adds that visitors can make the most of the value of their time at the show by participating in its line-up of educational and interactive features and by joining Fespa’s dedicated peer networking events. The multichannel marketing campaign for Fespa 2018 centres around www.fespaglobalprintexpo.com, the online hub where visitors can find the most up-to-date information on the line-up of exhibitors and show features. Visitors can find more information on the Fespa 2018 website.