At its sold out Connect users’ conference in Las Vegas this week, EFI announced the launch of the Imaging of Things exchange, an online community for EFI customers looking to connect with and share ideas with other print professionals and print buyers looking for unique and innovative applications.

Guy Gecht, EFI Chief executive, explains the Imaging of Things at the Connect Conference

Guy Gecht, EFI Chief executive, explains the Imaging of Things at the Connect Conference

Guy Gecht, chief executive at EFI, says, “We are constantly inspired by innovative applications our customers create with EFI technology putting great images on almost any type of material. EFI created the Imaging of Things exchange to help our customers advertise these capabilities with a larger global community.”

The online community, supported and promoted by EFI and free for customers to join and use, enables them to post photos and videos of their most creative work produced on EFI industrial inkjet printers and/or EFI Fiery digital print technologies. EFI says this will showcase their creativity and innovation in a forum that helps them generate new business leads.

EFI customers, along with ad agencies, marketers, brand owners, designers and others in the creative community, can register to participate in the Imaging of Things exchange by visiting www.ImagingofThings.com. Once registered, they can begin discovering and sharing applications as well as follow other users. EFI says it has designed the site as an easy way for printers and print buyers to connect and gain inspiration from each other in a dynamic online community.

The company adds that businesses worldwide create a wide range of innovative, high-value and high-quality imaging applications with EFI printers. EFI’s printer portfolio features industrial LED, UV and water-based narrow web, wide and super wide-format printers, including ceramics and textile print technologies.

EFI believes its portfolio offers print companies profitable opportunities in The Imaging of Things, delivering greater product customisation and appeal in everything from signage and packaging to décor, apparel and industrial manufacturing.

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