Durst Oceania has opened for business, after the successful launch of Durst’s P5 technology and innovation platform for large format specialists at Printex19 in Sydney.

Covering Australia, New Zealand and outreach markets in the Pacific, the new Durst branch will have its headquarters close to Melbourne’s international airport and central business district in Tullamarine. The official launch follows the successful conclusion of negotiations to acquire the business interests of Durst distributor Photo Electronic Services, known as PES.

Matt Ashman, managing director for Durst Oceania, hails from the UK but has taken up Australian residency. His association with Durst goes back more than 25 years, first as a customer and then within Durst UK and Ireland’s sales and marketing operation until relocating from England in 2015.

He says, “I am delighted to be at the helm of a new era of what I am sure will be sustained growth for Durst in the region. The market potential is huge. Durst Oceania is a strong economic region with a young entrepreneurial vibe. Its diverse population represents many different cultures from around the world. Customers in the region have really embraced our innovative technology, particularly the new P5 platform shown at Printex19 for the first time in August, and software solutions such as Durst Workflow, Dust Analytics and Durst Smart Shop.”

This new branch marks another watershed moment in the proud history of family-owned Durst, which opened its new global headquarters in Brixen, Italy, earlier this year, as it continues its transformation into a highly integrated process service provider.

Christoph Gamper, chief executive and joint owner of Durst Group, has led the company’s transition and introduced a new management structure. He says “We are extremely grateful to the work dedication of PES, and would like to put on record our sincere thanks for their support and cooperation as a long-standing Durst distributor. But now we move forward and welcome Durst Oceania to our growing family.

“Matt and his team epitomise our new business philosophy: a passion for technologies and markets, with innovation as the driver, and provides active collaboration and participation in every area. Durst Oceania is an important strategic step as we continue to shape the future and grow our business. Driven by the mantra of innovation, Durst offers complete solutions from pixel to output.”

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