Beauty in Every Dimension is Epson’s show theme for Visual Impact Brisbane, which runs from July 17-19.

The company says it has taken its technology offering up a notch and will show Visual Impact visitors the creative and business opportunities it affords at this year’s event.

Epson will take a range of key products and solutions to the show, some of them for the first time in Australasia. The company says its stand ties high brightness and vivid colours with the vibrancy of sea life inspired by Queensland’s Great Barrier Reef.

Epson also plans to unveil a new, world first product in the dye sublimation space at the show.

Key Epson products at Visual Impact 2024 include:

•       First Australian showing of the new SureColor F1060 compact desktop DTG and DTFilm printer purpose-built for in store and in-house fabric customisation.

•       First Australian showing of the new SureColor V1060 compact desktop UV printer purpose built for customising consumer goods, merchandise and making small signs.

•       Epson SureColor P20560 64” aqueous printer that combines an enhanced gamut with a new bulk ink system to enable cost-effective production of fine art and large format interior POS.

•       SureColor F160 compact dye sublimation printer designed to enable production of fabric goods, customised accessories and merchandise.

•       SureColor S80660L 64” eco-solvent printer that continues to lead the market when it comes to image brightness, print quality, colour gamut and colour accuracy.

•       Epson SD-10 spectrophotometer with new Auto Table which determines the exact colour of a test item and compares it with another or with a known standard such as Pantone.

Key Areas

To highlight the print market’s current trends and opportunities for future growth, Epson has divided its Visual Impact stand into two key areas: merchandise production and signage and fabric production. It will demonstrate a variety of scalable solutions for a range of businesses.

Epson says that, in the world of merchandise production and value-adding, success requires staying ahead of the competition and giving customers exactly what they need, when they need it, while keeping the tightest possible control on cost.

Other dynamics at play in merchandise production include shopfront versus online sales, and competition from an increasingly diverse range of offshore and onshore competitors. Epson says companies must regularly innovate their offering to stay relevant and excite their customer base.

Epson has supported the growth in merchandise opportunities for small businesses, retail and print for pay by launching a range of new products to facilitate merchandise fulfilment. At Visual Impact, Epson will showcase this suite of solutions and how they enable individuals and companies to maximise merchandise opportunities and minimise costs.

Whether it be the addition of logos to shirts or pens for an event, production of custom phone cases and sweats in-store or the creation of instant memorabilia and photo images for take home after a show or experience, Epson has the products that help deliver the best and most cost-efficient solution.

Signage and fabric production

A strong player in the world of signage and fabric production for many years, Epson offers products known for their industry-leading colour, consistency and reliability.

However, Epson sees signage morphing, with demands for bright and punchy images that compete with digital screens, production of décor, decals and point of sale that excite and activate retail spaces. It also sees rapid growth in digital fabric production.

To meet these changing demands and dynamics, Epson will show several new models aimed at interior signage, event signage, point of sale and fabric production. Epson has designed these new models to deliver enhanced productivity and operational flexibility while enabling lower production costs.

To complement the new models, Epson will highlight new management tools that enable producers to improve their workflows, optimise their output and realise maximum returns on investment. With those foundations now firmly in place, whether it is banners and screens, back-lit displays or fabric for custom clothing and product manufacturing, Epson will demonstrate how it has designed and developed products and solutions that meet every production requirement.

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