Avery Dennison has announced the extension of its liner recycling programme to include polyethylene terephthalate (PET) label liners through its collaboration with EcoBlue, a Thailand-based company that specialises in recycling PET label liner to create recycled PET materials for use in other polyester applications.

Johnny Gao, senior director and general manager, Label and Graphic Materials, Avery Dennison ASEAN, says, “The Avery Dennison PET liner recycling programme is a much needed solution to the issue of liner waste. Our goal is to help customers reduce waste in safe, sustainable, and ethical manner. In collaboration with EcoBlue, converters and brand owners have an easy way to collect PET liner waste and transform it into various recycled PET products.”

This recycling programme will expand across the South Asia Pacific region in the future. Pranay Jain, managing director, EcoBlue, says, “Labels, a critical aspect of packaging, generate liner waste during the process of application. With the launch of our CircuLiner programme, our endeavour has been to bring the PET Liner into the circular economy.

“The goal of our CircuLiner programme is to give a second life to PET liner waste that would otherwise wind up in a landfill or an incinerator. We are excited to partner with a sustainability minded company like Avery Dennison to reach converters and brands that are interested in circular use for their packaging materials.”

This announcement follows last year’s launch of the Avery Dennison glassine liner recycling program across Australia, New Zealand, Thailand, and India which helps brand owners and converters recycle glassine paper liner waste into tissue paper. Marcel Cote, strategic marketing director, Avery Dennison, South Asia Pacific and Sub-Saharan Africa, says, “This programme is a natural extension of our pioneering efforts to deliver label materials that can elevate brands, improve productivity, and help products become more sustainable.”

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