QMS NZ has become the country’s largest out of home (OOH)operator after going live with the Auckland Transport (AT) street furniture concession. The company says this marks a significant milestone in its journey to reshape New Zealand’s OOH media sector.
Adam Trevena, QMS NZ director, said, “We are thrilled to be officially live with the Auckland Transport street furniture network. The transition process has been exceptionally smooth, and I would like to thank all the teams involved for their outstanding work in ensuring a successful transition.
“This moment is not just about taking over assets; it’s the beginning a new era of innovation, growth and public utility for OOH in Auckland.”
The new, long term agreement includes exclusive rights to nearly 2,000 existing advertising panels across Auckland’s street furniture network, which will integrate with QMS’s existing portfolio of transit, transport hubs, and large format digital and static billboards.
Sion Soulsby, Auckland Transport’s head of out of home media and partnerships, said, “This is an exciting milestone for our media partnership with QMS as the team begins managing our street furniture advertising network, after a smooth transition from our previous operator. We look forward to the opportunities this brings advertisers, and the revenue returns that Aucklanders will benefit from.”
“The Auckland Transport street furniture concession reshapes the way OOH will be planned and bought in New Zealand. Our clients can now look forward to new and innovative campaign solutions, that are easy to plan and buy across New Zealand’s number one OOH network.”
