Summa has appointed sign and graphics supplier Computaleta as a channel partner.

Computaleta now supplies the complete range of Summa vinyl roll cutters. In addition it supplies the award winning Summa F Series range of digital flatbed cutters.

As a channel partner, Computaleta will market the Summa cutters alongside its HP Hardware. This includes, for instance, the HP R Series flatbed machines and 3.2m Latex roll to roll printers.

Arlette Farland, director at Computaleta says, “Finishing equipment is critical to our hardware offering. Consequently, we need to meet our customers’ needs. Creative companies need to offer distinctive products to help their customers promote their brands. Therefore, European quality finishing equipment like Summa can add so much value to the final product.

“In New Zealand’s smaller market, we need functional and versatile machines like Summa. So, all companies have the opportunity to control their complete workflow in house. Good finishing equipment will increase productivity more than any other equipment investment.

New opportunities

Christof Van Driessche, chief commercial officer at Summa, looks forward to the partnership. He believes designating Computaleta as a channel partner can further expand sales of Summa equipment in New Zealand. He says, “With Computaleta’s vast industry expertise on board, we are convinced it is the ideal partner to further market and sell Summa’s professional cutting equipment in the region.

“Secondly, integrating Summa equipment in its portfolio means Computetala can enhance its offerings of high-level cutting and finishing solutions. It can open up new business opportunities. We wish the company every success. Further, we will always support them with advice and assistance in their future business activities.”

Experienced team

Summa offers a range of cutting tables from 1.6m up to 3.2m. In addition, it manufactures a wide range of vinyl roll cutters. Computaleta will hold in stock selected models and provide support with servicing and parts.

Aaron Kemp, hardware manager at Computaleta, says, “Our experienced hardware team feels passionate about ensuring all customers get the support they deserve. So, when buying cutting equipment, they can feel confident. For example, they could buy a small roll plotter or make a significant investment into a digital flatbed cutter.

“We bring Computaleta responsiveness and down to earth equity when it comes to selling and supporting hardware equipment in New Zealand. We feel very excited to be able to offer that same support with Summa.”

Computaleta is the only New Zealand owned distributor with a national reach. Through five branches nationwide, it supports all regions around the country with a local presence.

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